The Times Of India, Sep 19 2014, Aurangabad: With the implementation of the Delhi-Mumbai Industrial Corridor (DMIC) project, the exports from Aurangabad industries would double in the coming 2-3 years, city-based experts have said.
DMIC – one of the biggest infrastructure projects in the country – would not only give impetus to local industries to raise the standards in the manufacturing sector but also meet the challenges of competition and globalization, they said.
Confederation of Indian Industry (CII) chairman Anil Singh Makhloga said, “With internationally acclaimed major players set to invest in the city under the DMIC project, the region’s manufacturing industry is getting ready to compete in the global markets.”
“With many multinational corporations treating India as a major manufacturing hub, the country’s manufacturing sector would witness spectacular growth in the coming years. Manufacturing industry is the backbone of any economy that fuels growth, employment generation and acts as a catalyst for the agricultural and service sectors,” he said while speaking at the CII’s 6th edition of conference on manufacturing excellence here on Thursday.
Kailash Zanzari, senior vice-president of Bajaj Auto Ltd, told manufacturing experts to achieve profitable growth by retaining existing customers, making new ones and maintaining sustainability.
“Customer satisfaction can be achieved by continuously identifying their changing expectations on quality, cost, delivery, development, response and raising the bar of manufacturing excellence. Moreover, issues such as durability, performance and reliability are key factors to retain old customers,” he said.
“To gain new customers, the companies should not only look for innovation and creativity but also implement differentiated strategies. Technology and manufacturing excellence is not enough and differentiating products is required to gain new customers as well as gain profitable growth,” Zanzari said.
He said the company representatives should spend some time with the customers to understand their needs and pains and improve the manufacturing standards accordingly.
“With India’s population in excess of 1.2 billion, the manufacturing sector should first focus within the country than on exports, which, in turn would push our economic growth,” said Ravi Damodaran, president of Technology and Strategy, Varroc Group.
“Companies can raise the manufacturing bar through cost competitiveness, product development and process optimization either within the firm or across the total supply chain. All this is typically aimed at customer satisfaction by improving quality, reducing costs, reducing time-to-market and making every moment and aspect of the relationship a pleasant and exhilarating experience,” said Kulathu Kumar, former CII chairman, Marathwada zonal branch.
Prashant Deshpande, CII chairman of Marathwada zonal branch; Ramachandra Une, CII manufacturing excellence panel convener; and Hemant Jog, plant head of NRB Bearings Ltd also stressed on achieving cost competitiveness through innovative manufacturing techniques, practices in various industries and integrating organizational resources effectively to achieve customer satisfaction.